Basic Structure Of The Chinese Beer Industry

Basic Structure Of The Chinese Beer Industry To understand the current situation in the Chinese beer industry, knowledge about past events is necessary. Todays structure is a result of developments which took place during the last 50 years. Only decades ago, the total amount of beer consumed in China was very low, but steadily on the rise. When growth rates started to increase during the late 1990s, international breweries became interested in this new market, because international competition was very high, but the local competition in China was rather weak, and almost simultaneously international companies tried to set foot in China. In a very short time, nearly 50 joint ventures with local breweries were founded and everybody tried to get a piece of the cake. Yet, as China is a vast and geographically diverse country and infrastructure is poorly developed, the market for breweries is highly fragmented. The sales were all localized and as it was very difficult to ship across regional borders due to protected regional markets, big scale breweries were hard to maintain. Additionally, the price of beer was very low, especially in the rural areas of China and therefore costs could hardly be passed onto the consumer. Only a small group of richer Chinese were willing to spend more money on beer and would prefer international brands to national ones. Due to that, international beer was only available through on-premises sales in bars or hotels, while the majority of beer was sold through retail outlets. All this limited most brands geographical reach, only the Chinese Tsingtao beer was available almost nationwide. In 1995 there were over 800 breweries in China and the largest producer, the Yanjing Brewery, only accounted for 3.4% of the market in 1996. Even the top 10 could only claim 14% of the national production. As the Chinese population became richer, international companies could generate more revenues from the high end and premium sector which was difficult for the local breweries. The Chinese government began to fear foreign domination in the beer market and tried to push local breweries. Even though transportation is improving, the poor infrastructure and the inability to reap the economies of scale still hamper the bigger breweries. Trade barriers and the Chinese government which prefers national breweries further hinder international companies. It is necessary to view China not as a country, but to divide it into distinct areas in which breweries can operate. Competition in rural areas requires different competencies than in metropolitan areas. High fixed costs make it necessary to achieve a high degree of product and process standardization. Which competitors have the strongest (or at least the most viable) positions in the industry, and why? Does any competitor have a sustainable advantage? In 1997, the strongest competitors in China by volume were: 1. Yanjing Brewery, 2. China Strategic Investment, 3. Tsingtao Brewery, 4. Zhujiang Brewery (Interbrew), 5. China Resources (Shenyang) Snowflake Brewery (SAB), 6. Chongquing Brewer, 7. Dongxihu Brewery (Danone), 8. Qianjiang Brewery, 9. Harbin Brewery, 10. Pabst Blue Ribbon Brewery. In 2008, the key competitors in this industry were: Tsingtao Brewery, China Resources Snow Breweries, Beijing Yanjing Beer Group Company and Fujian Sedrin Brewery Company. The market shares of these key competitors are unknown. These companies can hold their positions due to joint ventures and co-operations. The largest producer Beijing Yanjing Brewery accounted for just 3.4% of the total market, but could increase its market share in Beijing from 55% in 1994 to 85% by 1997. Small breweries power to compete will increase during the next years and they will eventually become a strong competitor in the beer industry in China. Chinas market is geographically fragmented and the major domestic brands generally dominate in their local area. A sustainable advantage for competitors in the beer industry in China is the geographic position, because distribution is a major problem. Breweries which are located on the coast or near rivers have advantages due to the fact that shipping was the most reliable way of transporting beer. Foreign brewers realized that nationwide distribution was unrealistic and instead tried to focus on key areas. Another important aspect of the beer market is that the Chinese government favour s larger companies, making it tough for smaller ones. This also puts pressure on companies which lack economies of scale. Furthermore the major breweries invested heavily in increasing output and quality and in packaging. They also spent a lot of money on marketing and distribution, further strengthening their positions on top. Tsingtao and Yanjing Brewery both decided to boost their production capacity and invest in the development of their technologies to get a competitive advantage compared to their competitors. The few companies which will get out on top will use their advantages of capital and scales to further strengthen their positions in the market. The main Chinese breweries will not only be competiing in price and market regions, but also in distribution.  [1]   Is this a profitable industry? What is your prediction for its future profitability? In the 1980s and in the 1990s the beer industry in China was not profitable, but China became a large beer production and consumption country and after 2008 the output of Chinese beer ranked first in the world. Chinas beer market has one of the fastest growths worldwide. The world top ten breweries invest in China because of this growing market.  [2]   The competition between the breweries is a very fierce one, they are fighting for market shares, brands and regional distribution. In China the market is divided in beer areas and each region is occupied by certain beer companies. For its future profitability it will be necessary to increase quality and efficiency, to improve infrastructure for making distribution easier and brand building for high competitive advantage. Furthermore some key factors and data have to be taken into consideration to be able to tell if theres a profitable future for the Chinese beer industry: Key statistics provide the key indicators for the industry for at least the last three years. The statistics include industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages. These statistics are important for research on how to enter the market. Segmentation covers products and service segmentation like key products. The major market segmentation provides data about key client industries and groups, giving an indication which of these are the most important ones in the industry. Industry concentration can tell us how much industry revenue is accounted for by the top four players and the geographic spread provides a guide to the regional share of the industry revenue or gross product. Market Characteristics deal with market size (size of domestic market and size of export market), linkages (lists the industryà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s major suppliers and the major customer industries), demand determinants, domestic and international markets, basis of competition and life cycle. Industry Conditions: Barriers to entry, taxation, regulation and deregulation, cost structure, capital and labor intensity, technology and systems, industry volatility and globalization. Key Factors and Key Competitors: Industryà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Key Sensitivities and Key Success Factors. Key Competitors lists the major players in the industry and their activities. Industry Performance: Analyses the current performance and the historical performance of the Industry.  [3]   All these factors heavily influence the future profitability of the Chinese beer industry and keeping them under surveillance would therefore be advised. How is this industry likely to evolve? What are the key forces that will influence this evolution? The Chinese beer industry is still in the mid and late integration phase today. Competition remains fierce, but it can be estimated that in the future the Chinese beer industry will form a domestic market which will be monopolized by the 10 largest Chinese breweries. The market is most probably headed towards monopolistic and oligarch competition.  [4]   The number of enterprises will decline as the number of competitors which affiliate with the major players will increase. The capacities of the 10 largest breweries will rise, they will most likely expand rapidly and expand their scales. The industry will become more and more concentrated. An estimated 50% of the increase amount of beer worldwide will come from the Chinese market in the next 10 years.4

American Industrialization

American Industrialization Nathan Bates AIU Online Abstract This paper explores industrialization and how the process impacted events in American history. The American Industrial Revolution was immensely consequential and influenced events which have produced the modern society of today. Secondly, this essay will provide descriptions of both, positive and negative, effects that industrialization has had on the lives of Americans and the nation as a whole. Lastly, an analysis of how the Industrial Revolution in American history served as a benefit or a detriment to the nation and the citizens of America.American Industrialization Historically, industrialization of any society marks an experience and phase of historic significance. In addition to practices such as farm production, societies are awarded the process of manufacturing, producing an astounding and substantial impact in every aspect of life (Beck, 1999). As a result of the American Industrial Revolution, modern society benef ited from advances in technology, employment increases, and an overall improvement in the quality of daily life. American Industrial Revolution: Positive EffectsDevelopments of industrialization positively affected Americans during the Industrial Revolution. Two advances during this period that had an impact on society and escalated American advancement were transportation and the creation of jobs. Transportation vastly improved the lives of citizens with the completion of roads, canal systems, steamboats, the Transcontinental Railroad and public mass transit (Lipovac, 2011). Innovations in textiles, steam power and iron works produced numerous jobs which brought many individuals looking for work into the cities (Bond, 2003).As people moved from rural to urban areas, cities progressed and expanded which led to vast amounts of innovations, greatly improving the quality of life for citizens as well as improved commerce and economy for the nation as a whole. American Industrial Revolut ion: Negative Effects The speed at which progression and innovation were occurring led to many negatives as the nation scrambled to adapt. Damage to the environment as well as exploitation of workers are situations that arose during the Industrial Revolution.Factories and industry failed to adequately account for ecological considerations which have led to climate change being a modern day challenge (Han, 2012). Additionally, as employment exploded, the amount of hours worked, pay rates for employees, child labor practices, and workplace safety had little or no regulations (Hopkins, 1982). As time progressed many of the work place issues were addressed as well was the formation of organized labor which gave workers a voice.Despite the vast advantages the American Industrial Revolution provided society, the speed in which changes were taking place provided many opportunities to make mistakes and learn as a nation. Beneficial or Detrimental to America Overall, the events and innovatio ns that created the American Industrial Revolution were immensely beneficial to the America we know today. Although there were many opportunities to learn from the changes the country encountered, the positive impact industrialization had on society was magnificent.Improvements in transportation caused the world as a whole to become a much smaller place as travel and communication greatly improved. Work place conditions and practices eventually became regulated, fair, and safer for the American workforce. Modern American society owes a great debt to industrialization as it was one of the most transformational series of events in the nation’s history. Conclusion Not unlike the prehistoric discovery of fire and the wheel, American industrialization left future generations with a foundation and the tools for unprecedented innovation.The more recent revolution in technology, namely the internet and cell phone devices, owe a debt to the revolutionary period of American industriali zation. The United States as well as society worldwide has continued to grow, expand, and continuously innovate in the wake of the Industrial Revolution. References Beck, R. (1999). World History: Patterns of Interaction. Evanston, Illinois: McDougal Littell. Retrieved from http://www. owasso. k12. ok. us/webpages/gyankey/regadvhandouts. cfm? ubpage=174609 Bond, Gingerich, Archer-Antonsen, Purcell, & Macklem (2003-02-17). â€Å"The Industrial Revolution – Innovations†. Industrialrevolution. sea. ca. Retrieved 2011-01-30. Han, S. (2012). From the Industrial Revolution to a green revolution. OECD Observer, 94-95. Hopkins, E. (1982). Working Hours and Conditions During the Industrial Revolution: A Re-Appraisal. Economic History Review, 35(1), 52-66. Lipovac, N. , & Jandricek, A. (2011). THE LAND SURVEY AND TRANSPORTATION PLANNING IMPACT UPON MAKING OF AMERICAN CITIES. Prostor, 19(2), 443-455.    American Industrialization Early American settlers lived as primitive people during the antebellum but the gradual development changed their history that altered its identity and became the leader in industrialization. This change that started in few states had transformed the whole country from a simple agrarian importer of manufactured goods to an industrial thrust. Goloboy stated that, â€Å"Interruptions in trade associated with the American Revolution encouraged industrialization† (p. xiii).Primarily, before American people realized that they could possibly become as industrialized as its mother country, England, it went through some circumstances that caused developments in economy. First, American people steadily became acquainted with buying instead of producing their basic needs; this led to the increase of the demand for those needs. Second, along with the growing demand for goods they also discovered that goods could be produced more rapidly using the technology brought by the mother country. Third, the separation of America from England after the Independence War in 1812 led to the withholding of goods from Europe, which triggered Americans to â€Å"build their own factories† (p. xiv). By this time, many farmers left farming and moved to west to engage in factory works. It is said that industrial revolution that started in the early 19th century had caused changes in the rural system of the country that transformed the whole society.The rural system emerged while improvements in the political system took place that gave American people much opportunity to cope with changes. High standard of living continued to rise among communities while people enjoyed social, political, and economic progress as a result of American Revolution. Many jobs were opened to American women, education was improved and became compulsory to children, middle-class society also emerged, many leisure activities became part of their lifestyle, and most of all, and families achieved a better standard of living with all its comforts.Crothers in his review of Meyer’s ‘Roots of Industrialization’ emphasized that agricultural sector had fueled the industrial development in many cities; and the supply and demand grew further, which caused increase in labor force and wages and capital investment (par. 2). Local market that emerged in a given city turned to urban place where most commercial services occurred. Cities like Boston became the center of major business transaction among those cities, which according to Crothers â€Å"social networks of capital† (Meyer, 70, cited in Crothers).Basically, industrial revolution in America brought changes in the living condition of the people; primarily it transformed the rural system, which is the rise of urbanization. Urbanization came about due to the movement of more people to the cities where they got employment. Reformation follows as it brought both positive and negative impact in the life of American pe ople. Some of the positive impact of urbanization is that it brought people many benefits like finding solution to economic and social problems.For instance, education and health had improved; people finally understood the causes of many diseases and made considerable actions to that like setting of safety and health standards in homes, public places, buildings, water system, etc. Another benefit is improvement in people’s lives. Because of plenty work opportunities; they had the chances to enter the middle class. On the other hand, industrialization had weakened family life because parents who supposed to supervise the children stayed in the factory during the day; because of this, many children wandered in the streets and survived on their own.At this point of rapid industrialization, cities became prone to many social and environmental problems. The growth in population caused the dilemma of housing, sanitation, and health; crime rate got high while more and more families suffered from diseases because of pollution and stressful work in the factories. Kuser stressed that â€Å"Cities became overcrowded and polluted† (p. 7). With the influence of Romanticism ideology, American suburbs improved in the mid-1800s as transit lines, railways and urban planning were incorporated in the development.This transportation mode served as link among major cities of the United States. Conclusion Industrialization in American occurred unexpectedly perhaps, but it happened because people responded objectively to meet the demands of life. Besides, along the national independence they gained after a series of war against its mother country, agriculture grew further in many parts of the region, and manufacturing business in other region.The industrialization with influence of Great Britain transformed the rural communities until each evolved as urban. Reference Crothers, G. A Review of David R. Meyer’s the Roots of American Industrialization. http://www. h bs. edu/bhr/archives/bookreviews/78/acrothers. pdf Goloboy, J. (2008). Industrial Revolution: People and Perspective. USA: ABC-CLIO. Kuser, J. (2000). Handbook of Urban and Community Forestry in the Northeast. USA: Springer.

Health Insurance Act Of The United States - 1375 Words

People who are not covered by health insurance in the United States are termed as uninsured and it is a primary concern to the health care sector. According to the Census Bureau carried in 2012, more than 40 million people in America were uninsured with the number of uninsured children being 6.6 million. However the number of uninsured has dropped from 2016 due to expansion in Medicaid eligibility and the establishment of health insurance exchanges after the patient protection and affordable (Obamacare) care act was passed. As of July 2014, Commonwealth Fund reported additional 9.5 had enrolled to health insurance which includes about 5% of the working population. Although the rate of the uninsured adults has dropped there still exists a big number of people who need to be insured. There are various factors that have made the number of un-insurance American to remain high. First is the high cost of insurance which has made few employers offer health insurance while most of the employers are managing the high costs by making employee contribute to the insurance program. The second reason is lack of employment and working poor who cannot afford to pay the insurance. The third reason is some are considering themselves healthy and choose to go without it. Other reasons include rejecting insurance companies that they consider uninsurable, others have temporarily insurance programs and others choose to be faith-based and do not consider health insurance. There is need toShow MoreRelatedIntroduction. Sicko Is An American Made Documentary That1380 Words   |  6 Pagesdocumentary that was released in 2007. This documentary focused on the health care system in United States. Filmmaker, Michael Moore, visited different parts of the United States and interviewed people about their experiences with the healthcare system and health insurance. 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Currently the United States spends more per person on health care comparatively speaking to other countries. Perhaps taking a looking at what has worked for other counties and their currentRead MoreThe Concept Of Universal Health Care Started In Europe1230 Words   |  5 Pagesconcept of universal health care started in Europe in the late 1800s. Starting in Germany, compulsory sickness insurance originated to protect against wage loss, maintain income stability for workers and gain political favor. Soon after, other European countries followed with their own versions of national health insurance. In the United States, the federal government left health insurance matters to the States up until the early 20th century. The States, in turn, left health insurance up to private and

Essay about Gattaca (Genetic Engineering) Opinion Piece

‘Consider God’s handiwork. Who can straighten what he hath made crooked’ -Ecclesiastes 1:14-15 Imagine being able to control the characteristics of your children, free from any genetic mutations and diseases. Imagine choosing their eye colour, hair colour, IQ, traits, sex. Through the discovery of new methods and the upgrades in technology in today’s world, scientists can choose different features and adjust them to the wants of parents and many people now believe that genetically engineering a baby should be legal. I believe however, that a baby should be produced naturally and should not be genetically engineered as this will cause many problems in its latter life. Discoveries by scientists have found many diseases related to†¦show more content†¦In Gattaca, we see this with Vincent and Anton. They are different. Vincent has bad genes, and Anton – the genetically engineered child, has good ones. We see also where Vincent leaves the family as he feels rejected because of what he is, also when his father says â€Å"the only time you’ll see a rocket is when you’re cleaning inside†. This shows us how these factors will affect these children. But then again, we would have a society of healthy and intelligent people. This sounds reasonably, until other factors are considered. Genetically engineering a baby would cost money, and would likely to continue rising. Engineering babies freely is not necessary if it is for pure pleasure and not medical reason. This is because for those who cannot afford it, insurance companies will not cover the costs. This will mean that not everyone would be able to afford it and people will encounter prejudice for their bad genetic makeup. What would this lead to? It would lead to economic differences and inequalities between the rich and poor. 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The possibilities of GE have prompted many ethicists to provide commentary on the topic, openingRead MoreSources of Ethics20199 Words   |  81 PagesTABLE OF CONTENTS 1.0- JOHN STEINER AND GEORGE STEINER SIX PRIMARY SOURCES OF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable

Questions On Online Hotel Management Essay - 7516 Words

S.S. ONLINE HOTEL MANAGEMENT By: Sandeep Singh 14111432 Tasman International Academies Department of Information Technology In partial fulfilment of the requirements of Diploma in Information Technology (Level 7) Supervisor: Saud Altaf Auckland, New Zealand 2015 ACKNOWLEDGEMENT I have taken actions in this task report. Be that as it may, it would not have been plausible without the kind boost and help of everybody, including my protectors, educators, family and my companions. I would love to take this chance to devote my affirmation of gratefulness to the additional striking advisors and givers of this venture report. An exceptional much obliged for Mr. Saud Altaf for his steady backing and support to my undertaking. He compassionate read my task and offered precious point by point advices on linguistic use, organizing and the substance of the undertaking. Furthermore, unique a debt of gratitude is in order for Mr. Sathiyanathan Ananth, our HOD to guide me and give important advices, in the course of recent weeks of my quest for this task report. At last, I genuinely might want to thank my guardians, family and my companions for their steady guidance and monetary backing. The result of this venture would not be conceivable without every one of them. Table of Contents CHAPTER 1 5 INTRODUCTION AND CONCEPT FORMULATION 5 1.1CASE STUDY 5 1.2Problem Statement 6 1.3Solutions 6 1.4Objective 7 1.5Feasibility Study 7 1.5.1Supply/Demand Dynamics 8 1.5.2Show MoreRelatedCustomer Reviews On Hotel Bookings1084 Words   |  5 PagesHospitality Report, a well-respected publication in the hotel industry wrote the following in a 2010 report; We wanted to explore the impact of customer reviews on hotel bookings. 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B. â€Å"HR benchmarking discusses to a method that an organisation may use†: ïÆ'ËœRead MoreHuman Resource Evaluation in Hotel Units1345 Words   |  5 PagesHuman resource evaluation in hotel units By George Aspiridis and Dimitrios Kyriakou Section A The role of the human resources has increased exponentially throughout the past recent decades, during which time the employees have transformed from the force operating the machines into the most valuable organizational asset. In a contemporaneous business climate that is competitive and dynamic, economic agents have to devise a wide array of competitive advantages and strategic efforts to preserve

How to Quit Smoking Free Essays

In this modern era, our lifestyle has been changed over years. The world is now moving toward a very advanced and busy lifestyle. This has significantly brought a lot of changes in our human lives due to the stressful life. We will write a custom essay sample on How to Quit Smoking or any similar topic only for you Order Now People nowadays, adapting to new habit so they could cope up with their stress and one of the main bad habit adapted by them is smoking. Although they know they smoking is injurious to their health, they just do not willing to give up the habit. There are a few ways for the smokers to quit their smoking habit so they can live up a healthy and happy lifestyle. Firstly, the smokers must be determined not to smoke more than limited sticks per day as a beginning towards their quit process. The smokers must not buy extra cigarette for themselves so they could smoke whenever they need to. Smokers also should not let themselves to smoke continuously over a time period because it may pursue them to continue the habit. As for the beginning the smokers should lessen the amount of stick they smoking day by day so they can get rid of the habit slowly and gently. Secondly, the smokers must replace the smoking habit with some other good habits so they could be able to control themselves when they getting the sensation to smoke. Habits such as chewing the chewing gum may help the smokers to forget about smoking over time. They may drink as much as water as they could so they wonaâ‚ ¬Ã¢â€ž ¢t have the feeling to smoke after or before eating. Fresh juices have the properties of overcoming the sensation on nicotine so they may drink a lot of fresh juice to get rid of the smoking sensation. Thirdly, the smokers may try to involve themselves in more outdoor activities to stay active. They can start up jogging as it is a good exercise for the lungs capacity and durability. They can join any kind of sports clubs so they can fill up their free hours with useful activities. The smokers can enjoy their weekend with their family with any outdoor activities such as vacation so they could spend their quality time with their family. As all of us aware, smoking is not a good habit to be continued and adapted by any of us human being due to its nature of destructing the consumers. So throw the habit away and lead a happy life with your loved ones because the life we have now is a gift from the god for us to enjoy and being happy. How to cite How to Quit Smoking, Essay examples

American Journal of Model Political Science - Myassignmenthelp.Com

Question: Discuss about the American Journal of Model Political Science. Answer: Introduction The airlines industry consists of two major types of carriers, namely, Full Service Carriers (FSC) and Low Cost Carrier (LCC). Both of these airlines have loyal customers as well as flying customers. As the level of competition in the airlines industry is increasing on a regular basis, the airline companies are continuously working on improving their services and amenities. Customer loyalty is a huge factor that brings in majority of the revenues for the companies every year and the loyalty depends on the customer experience (Akamavi et al. 2015). The Department of Infrastructure and Transport wants to get a vivid idea about the factors that influence the choice of the customers while selecting an airline and how the factors can be modified or improved to retain the existing market share and influence the future consumers of this industry. To serve this purpose, the Department of Infrastructure and Transport will conduct a survey on the airlines passengers. The survey aims to find out the factors influencing the customer satisfaction and experience and how those affect the selection of the airline. Structure of the questionnaire The survey questionnaire contains total of 12 questions. Among those, 9 questions are close ended and 3 are open ended. The purpose of using both type of questions are different and at the same time, using both types of questions make the questionnaire compact. Close ended questions are helpful for both the surveyor and the participants as the choices for answers are narrowed down and the participants cannot deviate from the desired answer while answering the questions (Bryman 2015). There are other advantages for using the close ended questions, such as, these have limited choices for answer, these are easier to comprehend and quicker to answer. Answers from different participants are easier to compare and statistically analyze, because the closed ended questions can easily be converted into numeric variables. The chance of confusion is less for this type of questions and replication of the answers are easier. However, there are some limitations also. The close ended questions do no t provide the exact or most relevant option in the answer choices in many cases. There is also chance of misinterpretations and sometimes, if the respondents do not get the desired choice, they might not answer or select a wrong answer (Bryman 2015). On the other hand, open ended questions are useful for qualitative analysis. In a survey, open ended questions are used to broaden the range of answers. When the surveyor wants to get the opinion or suggestion from the respondents or wants to get a new perspective to the issue, he will use open ended questions in the survey. There are other advantages also. Open ended questions provide scope for unlimited number of potential or possible answers. The respondents can give justification behind their choices, revealing their logic and thought process, and sometimes it leads to an unexpected outcome, leading to a new perspective on the issue (Roberts et al. 2014). At the same time, as the range of answers is wide, the interpretation sometimes becomes complex and difficult to analyze statistically. The answers can be too general and vague sometimes, may take up more time and respondents might not feel interested to fill up the questionnaire, thus leading to inaccuracy in the survey results (Bryman and Bell 2015). In the survey questionnaire, the replicable scales have been used for the answers to the close ended questions. Dichotomous scale, three point rating scale and five point rating scale, such as, Likert scale have been used in the questions. Replicable scales are those, whose answers can be replicated to numerical values while analyzing (Nardi 2015). Dichotomous answers contain only two choices, such as, Male and Female for the gender profile in this questionnaire. Another type of scale used is the rating scale with 1-5 rating. Other than that, some questions contain choices that focus on customer experience and loyalty factors. All the survey questions focus on getting the information about the customers choices regarding selecting an airline. The choice of airlines depends on many factors, such as, airfare, convenience in terms of flight schedules and ticket flexibility, quality of service, quality of food and beverages, comfort level within the aircraft, hidden cost in the baggage fees, cost of headphones, blankets, alcohol, magazines or books on board, and loyalty awards. The questions also focused on the demographic factors, such as, the gender profile, age group of the customers and their type of travel. This has a significant impact in choosing an airline. A student will always prefer to travel via low cost carrier than a working professional. Sometimes, the customer looks for the deals while traveling for a vacation. For some, ticket flexibility is more important as their schedule is uncertain. Again, some customers become loyal to a particular airline due to the quality of services they provide. Bra nd image is also important for some consumers. The big difference between the FSCs and LCCs lies in the airfare and the services provided by them. Some LCCs form an alliance to capture a bigger market share and mostly cater to those customers who most frequently travel short haul routes. Hence, the major influencing factor is the budget of the customers and their preferences for the convenience and comfort. Through the survey, the Department of Infrastructure and Transport wants to find out the factors that need to be improved by the airlines to stay ahead in the market. Conclusion Thus, it can be said that, the brand image, customer experience and services delivered by the airlines influence the customer choice while selecting an airline. To address this management issue of tough competition in the airlines market, a survey questionnaire has been designed that can focus on multiple influencing factors at one go. By using both the open and close ended questions, the surveyor can access to wide range of answers, which is useful in analyzing the responses qualitatively and quantitatively. There are a lot of areas that the FSCs and LCCs need to focus on to stay ahead in a competitive market and through the survey, they can get an idea about the factors that they need to work upon. References Akamavi, R.K., Mohamed, E., Pellmann, K. and Xu, Y., 2015. Key determinants of passenger loyalty in the low-cost airline business.Tourism management,46, pp.528-545. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Bryman, A., 2015.Social research methods. Oxford university press. Nardi, P.M., 2015.Doing survey research. Routledge. Roberts, M.E., Stewart, B.M., Tingley, D., Lucas, C., Leder?Luis, J., Gadarian, S.K., Albertson, B. and Rand, D.G., 2014. Structural Topic Models for Open?Ended Survey Responses.American Journal of Political Science,58(4), pp.1064-1082.